So when Nike came calling [1], offering incentive money if the school would buy their new uniforms, shoes and equipment from Nike, it was an easy decision for the coach. ... He won't say how much extra stuff the incentive money will buy, only that it will make a difference.

They learn so young how important it is to be influenced by corporate America. Is it any wonder most of our young players have such attitude when they move on to the next phase of their lives?